TikTok is introducing a new feature that allows them to lessen the volume of AI-made content appearing in their streams. This step comes as the platform revealed that it now features more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is being tested over the following weeks before a global launch. This advancement aligns with a increase in AI content, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising channels on a popular video site primarily display AI-generated videos. A large amount of this content is deemed “AI slop”, a phrase for substandard, mass-produced content that is frequently illogical or surreal.
“We know from our community that many people appreciate content created using AI tools, including digital art to science explainers, and we intend to give people the power to adjust the amount of that, according to their own likes,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its network identified as artificially created. Collectively, over 100 m media items are submitted to the service each day, making clips made by AI a minor part of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the amount of artificial media they watch by using the content preference option in the app and picking the AI content topic. Further subjects that are already be controlled under the setting cover current affairs, fashion, beauty, and dance.
AI Disclosure Rules
The platform’s policies require users to identify convincing AI-generated content, and it forbids harmful AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the platform will from now on apply an artificially created watermark to content produced via its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This action is intended to deter users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for professionals and institutions to develop learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on training coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, amid discussion over intentions to lay off hundreds of content moderators in the UK. The company is expected to eliminate hundreds of positions in its user protection division in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most distressing content prior to it has to be seen by humans. TikTok stated a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
